Representation & Communication
Ilona Perrot
Founder of imp-ress
French-Austrian, a graduate of Sciences Po Strasbourg, with Vienna as my adopted home, I have a resolutely international background: from public institutions (Council of Europe, Styrian Parliament, Austrian Federal Ministry of Social Affairs) to Atout France, the French tourism board, where I spent more than ten years as Press & PR Manager, covering media relations, events and cooperation with industry professionals. From that path I learned to look at every project in its own context and to build bridges between different worlds, cultures and players.
Founded in September 2026, imp-ress supports destinations and brands that want to gain visibility in Austria and beyond, among media, stakeholders and tourism professionals, in leisure and MICE alike, drawing on in-depth market knowledge, a strong network and a combination of strategic vision and hands-on proximity.
What drives me: understanding what makes a project unique, finding the right tone and creating the right connections. Clear messages, but also emotions, are part of good communication for me, because they create closeness and recognition.
For you: a single point of contact from strategy through to the final reporting, personal support – collaborative and solution-oriented – and an offer that adapts to your needs and to realities on the ground.
© Christian Jobst
Services
What I offer
Every destination and every brand is different, with its own needs – which is why each proposal is tailor-made.
Communication strategy
Positioning, target audiences and key messages, content and communication concepts.
PR & media relations
Direct line to media, influencers and key stakeholders: targeted outreach, handling of enquiries, trusted relationships and reporting.
Business development
Representing your brand to tourism professionals (leisure & MICE). Presence at workshops and development of new business opportunities.
Events
Meetings, press conferences, tailored presentations and roadshows, from concept to logistics.
Press & B2B trips
Press trips and fam trips: support with programme design, selection of participants, logistics and on-site assistance.
Consulting & analysis
Market study and concrete recommendations to guide your development and growth decisions.
Testimonials
In their words
Few people talk about the places and stories they represent as vividly as Ilona. And even fewer have such expertise and knowledge on top of that. Not to mention that Ilona is someone who always serves up a solution along with the problem.
Axel Halbhuber, Head of Travel — Kurier
From our very first meeting, it was clear to me that Ilona Perrot impresses not only with the highest professionalism, but also with reliability and an exceptional feel for people. Even with short-notice challenges, she knows how to find pragmatic solutions and reconcile the most diverse needs. She combines professional excellence with warmth, humour and genuine passion. A combination that makes the difference.
Michael Kloiber, Section Head — Kleine Zeitung
Contact